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Mobile dating applications (apps) have changed the way gay men find others in their geographic area for sexual activity and romantic relationships.
Many of these apps are branded in relation to traditional masculinity and have become a breeding ground for femmephobic, or anti-effeminate, language.
Past research has not examined the effects of femmephobic language in social networking apps designed for men who have sex with men (MSM) on app users' perceptions.
This research employed an online experiment of 143 MSM app users to test how users respond to femmephobic and non-femmephobic language use in MSM dating profiles.